The challenge is about trying to get rich in one year with business-to-business software. The person will post weekly video updates of starting, launching, and growing a business-to-business software to hopefully reach a mid 6-figure to 7-figure run rate.
The checklist includes: 1) looking for competition, 2) checking the total addressable market, 3) determining if the software makes businesses more money or saves them time, 4) being able to charge over $50 a month, and 5) checking if the software is sticky or Recession Proof.
The person looks for software ideas on acquire.com, specifically for software companies that are over $100,000 a year and growing. They look for something that they're familiar with and that stands out to them.