The core message of the first chapter of the book 'Million Dollar Weekend' by Noah Haan is 'just start' or 'begin before you are ready'. He emphasizes that most people overthink the first act and suggests starting by taking the smallest action possible, rather than trying to plan everything out in advance.
The customer first approach to building a business involves starting by identifying the people you would like to serve, figuring out their problems, and then building a product or service that solves those problems. This approach helps to ensure that there is a market for the product or service before it is developed.
The founder first approach involves spending a lot of time and resources on developing a product or service without first verifying that there is a market for it. The customer first approach, on the other hand, involves identifying the market and their problems first, and then building a product or service that meets their needs. This approach helps to ensure that the business has a better chance of success.
It is recommended to sell the course and then build it.