Brett grossly undercharged for his service by setting his price at $449 a month for unlimited design requests. This price was too good to be true and got him his first customer in less than 24 hours.
Brett created boundaries to protect his precious time so that he could spend it doing the thing he loves, creating designs. These boundaries included clients submitting design requests asynchronously via a Trello board and having only one active request at a time. This gave Brett a few days to deliver the work and saved both him and the clients countless hours of meetings.